Welcome to Michael Schmidt Media

Hello.

This is the home of my web design and development work in greater Cincinnati Ohio.

Looking forward to hearing from You and collaborating on Your Next Big Project! 

What?

Web Design, Development, Marketing, More

Web design is more than color and font.  Design should communicate a message, a mission, a service, product, an idea.  Good website design can be simple and doesn’t get in the way, ensuring user experience is the top priority.  You must work to understand your users their paths, and respond with continually optimized guidance so they find what they’re looking for with ease.

Website Development requires the right tools and services to ensure your site runs fast, secure, and efficient.

Marketing and Advertising are key to a successful product.  You can build something profound, but without reaching the right people, you have little chance of success.

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Foundations

Every website requires the essentials. When done well, they can have a great impact determining success, or failure.

Are you building a Blog, Gallery, Storefront, a home for on-Demand Classes? No matter your needs, there is an optimal solution. Search engine optimization is key to a successful website, and website copy is key to bringing people to your site, keeping them there, and simply providing what they’re looking for.

Every site requires basic security features, especially eCommerce shops. Brute force attacks, viruses, malware… There are many ways you and your visitors can avoid risk by taking the necessary precautions – Prevention is Key. Proper security also increases visitor trust and even improves Search Engine Optimization – SEO.

Develop a site that can be discovered organically through search engines like Google to ensure your target audience can find you. This can include everything from publishing fresh content, domain name, even page speed.

A Fast site has countless advantages and just as many ways to achieve it. Fast websites increase retention, increase search engine optimization, and convert to more sales, engagement, and returning visitors. Many website visitors will wait no longer than 4 seconds for a website page to load – knocking it down to a fraction of that is my goal.

A steadily increasing number of visits to websites take place on phones or tablets and it is now paramount to have a design that responds to each of these screen sizes. Similar to site speed, a responsive site increases your ability to communicate your content, as well as increases search engine optimization, increasing organic traffic, sales, engagements, subscribers, returning visitors.

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Built For You

What do You Need to Communicate? It’s competitive and time is precious so you must stand out, highlighting your advantages.

Whether you’re looking to share a simple message or building a highly customizable product or community, your website must keep your audience engaged through their journey. With a steady focus on your goals, a well-designed online strategy can be achieved without unnecessary and costly distractions.

Are you targeting executives or perhaps a younger demographic? Defining your audience will determine the requirements of the website (as well as marketing and advertising) to ensure we meet the expectations of those you’ve worked to reach. As data comes in, your ability to fine-tune these efforts will become evidence-based and actions can be taken with confidence.

Are you looking to engage users when they arrive at your site, or are you looking to learn to share updates through a blog? Perhaps you’re a photographer and artist who needs to share weekly updates of your work. If you’re interested in learning the basics, or simply how to optimize the process, a little instruction, the right resources, time and practice are all that’s required to begin the journey towards success.

Get your business shown on Google maps and Yelp, build a list of interested visitors/customers to share a newsletter, and target an audience through online advertising and marketing with live video. There are many ways to connect with the community, whether your goals/mission requires reaching a local audience, or far beyond, globally around a specific passion.

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Scalability

Build something capable of growth. This can be a blog with steady updates, on-demand classes, or a shop with 1,000 products.

Selling physical products, classes, memberships, monthly subscriptions? Connect to similar e-Commerce stores in your network, enable dropshipping, even connect to online marketplaces such as Amazon, eBay, and Etsy. There are numerous methods to tackle each of these. Let’s find the best strategy for you, and grow.

A name, color, fonts, URL, a logo, present the team, showcase the offering… What is your mission, values, and how do you fulfill them? Building a Brand can take time, it’s important to start off with vision and goals in mind, but most importantly, have a plan and be agile.

Measure visitor flow, interest, challenges, barriers. Reveal the impact of your marketing and advertising strategy. Understand what works and what needs work. A simple Call to Action in the right place at the right time may be all it takes to increase engagement and enable the customer to complete a purchase, sign up, follow, and share the right content. User experience can be difficult to predict, so it’s important to keep the design simple and intuitive from the user’s perspective.

Today, You can reach people wherever they are. It’s important to craft content that connects with them, shares a story, and how you can solve their problem. Increase traffic and sales through advertising on platforms like Google and Facebook, targeting those who may see greatest potential and value of your work in their lives.

Basic Summary to BEGIN Planning Below

Every Project is different.  See how the solutions may differ below, and contact to learn more about what’s possible!

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Who?

Hello, 

My name is Michael Schmidt, I’m a web designer and developer.

Where?

I Work in Cincinnati Ohio and Northern Kentucky.  I also work remotely through zoom and various collaboration tools to ensure rapid development and simple direct communication.  

Now,

let's talk

Interested in learning more about how I can help, reach out today and begin the journey forward.